Solutions by Challenge
Our solutions were developed with your challenges in mind
Your business faces many challenges - some unique, some shared by others. When we were running a company that depended on effective online marketing and unqualified customer service, we combed the market for tools that would help us link our marketing campaigns to our leads and sales while providing a rich and memorable visitor interaction. When we didn't find it, we invented some of our own. So we understand some of the challenges that you face.
Click here to let us if any of these resonate with you, or let us know your unique challenge.
Extending Web Analytics to offline leads and sales
Web analytics is limited in its ability to track customer cross-channel transactions.
Marketers struggle to capture an accurate picture of leads, conversions, and revenue. Particularly frustrating is correlating their true online and offline success relative to their respective online marketing campaigns.
Our technology enables comprehensive dashboards and reports that correlate marketing campaigns and site traffic with offline lead generation, sales and service requests. You can immediately begin to accurately link online and offline customer sales to their originating lead sources.
SiteAcuity's Site-to-Phone™ analytics includes our patent-pending Visitor Code Technology, which permits tracking and analytics that give you unprecedented insight into your e-business and beyond.
Figuring out which online marketing campaigns work and which do not
Traditional Web Analytics is unable to precisely track online campaign success or failure.
Common web analytics solutions struggle to provide insight in spite of volumes of data generated. Having a good understanding of your unique visitors, total visits or sessions, and page views is not enough.
Our tools empower the marketer to answer the hard questions - which net marketing campaigns to drop and which to increase? Are offline sales conversions coming from website leads?
SiteAcuity's marketing intelligence accurately connects offline and online conversions to the appropriate campaign. SiteAcuity Site-to-Phone™ analytics combines clickstream data with the Visitor Code, to show a true picture of campaign success.
Connecting real-time callers with their live clickstream data
Contact Centers lack the ability to utilize live clickstream data to provide the best service to their real-time customers.
Utilizing clickstream data creates a technology challenge when presenting the information to an agent in a live environment. Additionally, agents require a comprehensive tool to engage and interact with the site visitor.
With the introduction of live clickstream data, agents are able to identify their website callers and connect current sessions to other company data. The product empowers marketers to link past sessions, 3rd party data sources including CRM and sales order processing systems, with real-time clickstream data.
Site-to-Phone™ allows you to provide more customized service and quicker resolution to site visitor issues. SiteAcuity's Site-to-Phone™ places key session data at your fingertips, allowing for a more personalized, efficient, and productive customer experience.
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