Company Overview
Vision
Marketing Intelligence
Online marketing is now a function of "integrated marketing" and "multi-channel marketing". Web Analytics alone are insufficient. Marketing professionals must better measure results and understand how their efforts impact lead flow, sales and customer service — both online and off. Site-to-Phone™ provides essential intelligence that connects activity in the sales and service contact centers with the corresponding website activity and visitor source.
Site-to-Phone's™ powerful marketing analytics, with integrated contact center and Web visitor tracking and communication tools, gives marketers unprecedented visibility and insight into their e-business and beyond. SiteAcuity’s patent-pending Visitor Code Technology™ even associates traditional inbound phone calls with visitor clickstream data – without special dial-in numbers.
We give marketers a more holistic view of their business - a foundation for better analysis and decision making. Now that’s intelligent marketing!
Human Touch
Consumers and business people alike are weary of excessive automation today. At times it seems impossible to find someone to help us. Frequently – when we can find a number to call – we’re forced to go through seemingly endless telephone system prompts. With Site-to-Phone™, a live representative is just a click away.
Site-to-Phone™ empowers clients to deliver the ideal customer experience right through their websites, and deliver it in a more personalized fashion. Our next-generation live support software gives site visitors immediate access to live help with a real person through their choice of live chat, click-to-call (they get an immediate call from a rep), or enhanced traditional call-in. Our innovative and unique "Contact Portal" can even allow visitors to actually "see" the rep they are communicating with. SiteAcuity gives reps access to vital information for providing superior service, and significantly increasing leads, sales and customer satisfaction.
We’re "humanizing" the Web!
General
SiteAcuity primarily serves B2B and B2C businesses that leverage the Internet for lead generation and e-commerce, especially those with significant sales and customer service interaction with site visitors.
SiteAcuity is headquartered in Summit, New Jersey and is managed by an experienced team of business and technology professionals, all of whom were early adopters of online sales and marketing, and e-commerce.
SiteAcuity's technology is available in an On Demand delivery method:
- SiteAcuity On-Demand™ delivers the software as a service (SaaS); clients subscribe on a month-by-month basis and users access the software on SiteAcuity-hosted servers via the internet.
SiteAcuity is privately owned and funded by Mr. Keith Maddox, CEO & Founder, Ms. Bernardine Wu, Co-founder and Director of Business Development, and Ms. Deborah Jackson, a private investor and co-founder and co-owner of Infinite Conferencing with Mr. Maddox.
History
SiteAcuity was founded in 2006 by Mr. Keith Maddox and a team of highly successful online marketers and ecommerce professionals. Mr. Maddox’s previous company, Infinite Conferencing, was an early adopter of Web marketing, with an emphasis on search engine marketing. Because the company sells services — in this case, conferencing services for business — a large percentage of the leads and 100% of the sales are generated offline. As they became experts at performing Web Analytics, such as drilling down to better understand which ads and keywords were driving traffic and leads, Mr. Maddox and his Web marketing team realized there was a huge void in the available Web Analytics tools; there was no way of precisely linking callers (from the website) with their clickstream data. After devising a solution to the problem and applying for a patent, SiteAcuity was born.
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